Things don't last forever, and it's no wonder the CEO pulled the plug on the magazine: circulation less than 200,000.
Bonnier Corp, whose predecessor company, World Publications, bought Garden Design in 2000, announced last week that the April issue will be the last one.
Amazingly, Garden Design had only 179 -- repeat -- 179 ad pages in all of 2012. A statement by Bonnier said that "the economic climate, compounded by the significant industry transition to digital, have limited the growth in advertising needed to make this brand viable for our future."
Might it also be that not enough consumers found the editorial content relevant? Given the popularity of gardening and design, there shouldn't be a problem figuring out how to appeal to this significant audience.
How sad. That is my favorite magazine. Any idea what happens to subscriptions?
Posted by: Tracy Stewart | February 12, 2013 at 08:08 PM