Harry and David Holdings, Inc., has announced the sale of its Jackson & Perkins rose business, which it has owned for the past 41 years. Jackson & Perkins, founded in 1872, is the largest marketer of premium rose plants in the United States, with sales of $74 million over the past 12 months. The company grows about six million rose plants every year.
Harry and David CEO Bill Williams told the Medford, OR Mail Tribune that although there's been an emotional attachment to Jackson & Perkins, the company can now focus on its main business of gifts & food. Harry & David has had several owners since the 1980's, and is now owned by Wasserstein & Co, LP.
The company will be sold to a Florida investment group led by Donald and Glenda Hachenberger, who own a technology company, Southern Sun, in Hodges, SC, which licenses technology, materials and equipment for plant propagation. The Hachenbergers also have a partial stake in the Park Seed Company. The sale includes Jackson & Perkins' brand, it's catalog, direct marketing and wholesale business, e-commerce website, rose inventory and patents. A private investment company is buying Jackson & Perkins' 3200 acres of land, buildings, and equipment in Wasco, CA.
The deal is expected to close by June 30th. Chas Fox, president of Southern Sun, and who will also be the new president of Jackson & Perkins, told the newspaper that the purchase was an "ideal opportunity" for his company because Jackson & Perkins is the most recognizable brand in the horticulture industry.
(image: Midas Touch Rose, Jackson & Perkins)
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